McCain TV Ads Under Fire “Where Are The Issues?”
McCain TV Ad Draws Scrutiny for Distorting Facts
NewsHour -
JUDY WOODRUFF: On Saturday, Republican presidential candidate John McCain started airing a TV ad that criticized Democrat Barack Obama's international trip .
Four On The Floor: Mac TV
Huffington Post, NY -
So why did lovable old John McCain suddenly put out FOUR negative TV ads in less than two weeks? After the latest (and rather good) version of his positive ...
McCain ad about 'celebrity' Obama pushes Ohio total to $6M
McCain ads go negative early on Obama
Boston Globe, United States
Independent analysts have said that several assertions in the ads are based on questionable claims or outright falsehoods. In the TV spots, McCain suggests ...
McCain defends Web ad mocking Obama
The Associated Press
The ad ends with Charlton Heston as Moses parting the Red Sea in the movie, "The Ten Commandments." The ad was not set to air on any television stations, ...
McCain takes aim at Obama’s character
In a year when polls show an easy victory for a generic Democratic candidate, McCain has until now been loath to employ the tack many strategists see as essential and which anonymous e-mailers and commenters with no apparent links to his campaign have been practicing since last summer: hitting Obama not on his record or his platform, but on his values and person.
The Democrat’s Achilles’ heel in this model is an inchoate sense among some voters that the new arrival on the national stage with the unusual biography — who’s the first black nominee from either party — isn’t American enough.
McCain defends Web ad mocking Obama
The Associated Press
The ad ends with Charlton Heston as Moses parting the Red Sea in the movie, "The Ten Commandments." The ad was not set to air on any television stations, ...
McCain mocks 'anointed' Obama in new broadside
AFP
The ad features moments from Obama's soaring speeches, taken out of context. In one clip, Senator Obama is seen being asked in a television interview: "do ...
4 Great Lakes states are hotbed of election ads
Milwaukee Journal Sentinel, WI - Jul 30, 2008
I think John McCain can win it if he plays his cards right." Wisconsin, Ohio, Michigan and Pennsylvania account for eight of the top 10 TV markets in TV ads ...
McCain, Obama spend $7.2M on Michigan TV ads
USA Today - Jul 23, 2008
The nonpartisan Michigan Campaign Finance Network said Wednesday that a check of advertising data at television stations shows Republican McCain spent $3.2 ...
McCain says he's 'proud' of new TV ad
MSNBC - Jul 31, 2008
RACINE, WI -- McCain was just asked at his town hall here about his controversial TV ad comparing Obama to Britney Spears and Paris Hilton. ...
McCain is outspending Obama in: Pennsylvania, Ohio, Michigan, Wisconsin, Missouri, Colorado, Nevada, Iowa, New Mexico, Minnesota, and West Virginia.
Obama is outspending McCain in: Florida, Virginia, Georgia, North Carolina, Indiana, New Hampshire, and North Dakota.
What's interesting here is that McCain is outspending Obama in almost all the "traditional swing states." Most of the states Obama is outspending McCain in are states that most figured wouldn't even be in play this year -- Georgia, North Carolina, Indiana, and North Dakota.
It's also interesting to see that McCain has spent NOTHING in Florida while Obama has spent more there than anywhere else. This certainly explains why almost all the most recent polling out of Florida has Obama ahead of McCain. McCain is going to have to start spending in that state as his decision to let Obama have the airwaves to himself there has resulted in the state becoming a virtual toss up when many thought it wouldn't even be in play this year.
We can also see that, so far, McCain is not defending North Carolina, Indiana, North Dakota, and Georgia. Obama has the airwaves to himself in all of those states. I don't expect McCain to spend in Georgia or North Dakota, but not doing so in North Carolina and Indiana is a major risk. Obama is taking North Carolina and Indiana VERY seriously as he is spending more in both of those states than he is in the more traditional swing states of Missouri and Colorado.
McCain's investment in Wisconsin has clearly not paid off as he is falling further behind in the state despite outspending Obama there. Same in Iowa where McCain is spending more but has been consistenly behind for months. McCain's spending in Michigan really shows how seriously he takes that state, and the fact that Obama is spending so much there also signifies that he is aware that he could lose it. Likewise, McCain's spending in Virginia shows that he is taking Obama's challenge there seriously and feels the state could flip if he doesn't defend it.
We also can see that McCain doesn't really think he can win Minnesota as he is spending virtually nothing there. Considering how big a state Minnesota is, McCain won't be able to pull off an upset there without serious spending. Combine this with the fact that McCain did not include Minnesota in his ad buy for his new "celebrity" ad, and we can conclude that McCain has more or less given up on Minnesota.
Pennsylvania is obviously a huge battleground that is, so far, paying off for Obama. We have not seen McCain make up any real ground in PA despite spending big money there. But the fact that he has invested so much makes me think that he will stick to fighting for PA until the very end.
Also interesting to see how little is being spent in New Mexico and how much Obama is spending in Georgia. If he doesn't see some real movement in Georgia soon, a lot of people are going to start questioning how he can spend so much money in a state that he doesn't appear to have any real chance in. Obama is spending more in Georgia than he is in key states like Colorado, New Mexico, Iowa, and Missouri.
That Florida number will be one to watch. Obama is already leading in most Florida polls now. McCain will have to start spending there heavily, or risk falling further behind. Once McCain starts spending in Florida (which is a very expensive state), his spending elsewhere is going to be greatly reduced. It'll be interesting to see where McCain pulls money from when he makes the decision to allocate more to Florida. He is also going to need to defend North Carolina and Indiana, otherwise he could easily lose both those states, and finding money to spend there may come as the expense of other states.
Based on all that, I wouldn't be surprised to see McCain cut spending in Wisconsin and Minnesota completely.
Based on the spending patterns, it's pretty obvious that McCain's strategy to victory is to hold on to Ohio, Missouri, and Florida, and flip Michigan and Pennsylvania.
If he does that, he could lose Iowa, Colorado, New Mexico, Indiana, Nevada, and Virginia, all states Bush won in 2004, and still sneak out with a narrow 274-264 win.
Of course, if Obama wins North Carolina or Montana/North Dakota, McCain would still lose under that scenario. So McCain's strategy is pretty risky considering he is currently polling consistently behind Obama in Michigan and Pennsylvania, and Ohio and Florida appear to be toss ups.
But it's probably McCain's best bet considering that he is likely to lose Iowa, New Mexico, and probably Colorado, and has no real chances in any major blue states except Michigan and, to a lesser extent, Pennsylvania.
Obama's strategy is obviously to just hold on to the Kerry states (he is polling ahead in all of them), add Iowa and New Mexico as he is looking likely to win both of those, and then just add one of the following: Colorado, Virginia, Ohio, Florida, Indiana, Georgia, or Missouri. He also can add in smaller states like Nevada, North Dakota, and Montana as backups.
vietnam veterans against john mcmadman mccain
Vietnam Veterans Against McCain
MoveOn.org ad against McCain: "Bomb Iran" song
John McCain is Insane v. 1.0
McCain goes Crazy (Just through Rhetoric!)
Call Out The Squirrel Patrol!
One Of These Days We Might Even Get Around To The Real Issues On TV and then there are the Debates when McCain Has to talk for himself without note cards!
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